The Gummy Everything Phenomenon
In 2026, the world of trends is getting a delightful, squishy makeover. The “gummy everything” trend, as predicted by platforms like Pinterest, is all about embracing textures that mimic the chewy, elastic feel of gummy candies. This isn’t just about snacks; it’s infiltrating fashion, beauty, home decor, and even tech accessories. According to Pinterest Predicts 2026, searches for gummy-inspired items have surged by over 200% year-over-year, driven by Gen Z and Millennials craving fun, tactile experiences in a digital-heavy world.
What makes this trend so appealing? It’s a reaction to the sleek, minimalist aesthetics of the past decade. After years of matte finishes and clean lines, people are yearning for something playful and sensory. Gummy everything offers that – think bouncy phone grips, jelly-like makeup, and decor that feels like stepping into a candy shop. This trend blends nostalgia with innovation, drawing from ASMR videos where squishy sounds go viral, amassing billions of views on TikTok.
The Roots and Rise of Gummy Aesthetics
The gummy trend didn’t appear out of nowhere. It builds on earlier movements like the “kawaii” culture from Japan and the slime craze of the late 2010s. In 2026, it’s evolving into a full-blown lifestyle. Pinterest reports that “gummy phone cases” searches are up 150%, while “gummy makeup” – think elastic cheek tints and bouncy highlighters – have increased by 180%. This is partly fueled by sustainability: many gummy products use silicone or biodegradable materials that feel fun without harming the environment.
Celebrities and influencers are amplifying it. Stars like Olivia Rodrigo have been spotted with gummy bear earrings, and beauty gurus on YouTube are raving about probiotic gummies that double as skincare. In home decor, it’s merging with “circus-inspired” elements – bold stripes, sculptural shapes, and vibrant colors that evoke a carnival tent. This fusion creates spaces that are whimsical yet sophisticated, appealing to Boomers redecorating and young adults setting up their first apartments.
Gummy in Fashion: Accessories and Apparel
Fashion is where gummy shines brightest. Phone cases are the entry point: brands like Casetify and Wildflower are releasing limited-edition gummy collections with heart-shaped bubbles and fruit-scented silicone. These aren’t just protective; they’re fidget-friendly, perfect for stress relief. Expect to see gummy grips, popsockets, and even keychains that squish under your fingers.
Apparel follows suit. Jelly sandals from Melissa and Crocs are back, but with a gummy twist – translucent, bouncy soles in candy colors. Bags and jewelry? Think gummy bear necklaces from Swarovski collaborations or squishy purses from emerging designers. For outfits, incorporate gummy textures through silicone overlays on dresses or elastic bands on sneakers. Styling tip: Pair a gummy phone case with a neutral outfit for a pop of fun, or go all-in with a circus-striped skirt for maximalist vibes.
Beauty and Wellness: Squishy Skincare and Makeup
Beauty enthusiasts, rejoice! Gummy everything is revolutionizing routines. Cheek tints like those from Rare Beauty come in elastic formulas that blend seamlessly, giving a dewy, bouncy glow. Probiotic gummies aren’t just edible; they’re infused into masks and serums for gut-skin axis benefits. Brands like Glossier and Fenty are launching gummy lip balms that feel like candy on your lips.
Wellness ties in too. Gummy vitamins have evolved into personalized supplements with fun shapes and flavors, making health routines enjoyable. ASMR plays a big role – videos of squishing gummy masks rack up millions of views, promoting relaxation. Pro tip: Layer a gummy serum under makeup for plump skin; avoid if you have oily types, as the texture can feel heavy.
Home Decor: Circus Vibes Meet Gummy Fun
Home is getting the gummy treatment through “funhaus” aesthetics – think circus tents in your living room. Pinterest predicts a 250% rise in circus-inspired decor, with gummy elements like squishy cushions and jelly lamps. Bold stripes on walls, sculptural furniture in candy hues, and lava lamps (yes, they’re back) create playful spaces.
Key pieces: Gummy bear lamps from Etsy, striped throw pillows from IKEA, and circus mirrors from Anthropologie. For DIY, paint stripes on walls and add gummy silicone coasters. This trend suits small spaces, adding personality without overwhelming. Balance with neutrals to avoid chaos – a gummy vase on a minimalist shelf works wonders.
How to Incorporate Gummy Everything into Your Life
Ready to gummy-fy? Start small: Grab a phone case or lip balm. For fashion, mix with basics – a gummy necklace elevates jeans. Beauty routine: Test on patch skin first. Home: Add one circus piece per room.
Sustainability note: Opt for recycled silicone. Budget options abound on Amazon, while luxury from Nordstrom. Challenges? It can feel juvenile; tone down with sophisticated colors like deep berry.
Future of the Trend and FAQs
By mid-2026, expect gummy tech like squishy keyboards. FAQs: Is it kid-friendly? Yes, but supervise edibles. Durable? Silicone lasts years. Eco-impact? Many brands are going green.
In summary, gummy everything is 2026’s feel-good trend, blending fun with function. Whether fashion, beauty, or decor, it’s about joy in the everyday.
